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Storytelling·6 min read
The five words most founder pitches are missing
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Insights
Notes for founders on storytelling, capital and growth.
Short essays and long-form pieces I write between engagements — for founders, operators and the investors backing them.
FundraisingStorytellingMarketingInvestor PsychologyFounder CommunicationStartup Growth
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Fundraising·8 min read
What investors are really asking when they ask about traction
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Investor Psychology·5 min read
How belief compounds inside an investor's head
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Founder Communication·7 min read
Writing an investor update that keeps you top of mind
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Startup Growth·9 min read
The 3 narrative shifts between seed and Series A
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Marketing·6 min read
Positioning is a founder job — not a marketing one
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TODOReplace with CMS-backed essays. Each post should have a hero image, category, read time and full article body.