A voice for founders building the future of African innovation.
I help digital startup founders tell stories that raise capital, build trust and grow companies — because ideas only matter when someone believes in them enough to act.
I'm Joss Nyaguse — an author, speaker and advisor working at the intersection of founder storytelling, investor readiness and startup growth.
Over the last several years I've worked with founders from across Africa — helping them transform complex ideas into stories that secure funding, build trust and inspire belief.
Today my work sits with the organisations shaping the ecosystem: accelerators, venture funds, innovation programmes, universities and conferences that bring me in to prepare founders for their next raise, their next stage, their next chapter.
My mission is simple: to make sure the best ideas coming out of Africa are also the best told.
A career built at the intersection of storytelling and capital.
- TodayFounder Storytelling & Investment Readiness Expert
Advising accelerators, VCs and innovation programmes across Africa. Author of Pitch Perfect and international speaker on storytelling for startups.
- RecentAuthor — Pitch Perfect
Published Pitch Perfect: The Power of Storytelling in African Startups — a practical playbook for founders raising capital.
- OngoingFounder Coach & Workshop Facilitator
Coached founders across the continent and delivered storytelling workshops for accelerators and innovation programmes.
- EcosystemStartup Ecosystem Leader
Contributor to programmes including Startupbootcamp AfriTech, Africa Tech Festival, AfricArena and GITEX Africa.
- MediaTrusted Commentator
Featured across CNBC Africa, Arise News, Bizcommunity and industry podcasts as a voice on African innovation and founder communications.